In Who Said Experts Shouldn’t Advertise?, leading authority on expert witness marketing and founder of Expert Communications Rosalie Hamilton writes:
In response to one of our recent emails to Expert News readers, we received an email saying, “I thought experts are not supposed to advertise, even through websites.”
I think you might find our dialogue of interest. I have edited the communication for length and confidentiality.
My emailed reply was:
….What experts need to be aware of is that their advertising, including their website, and their written articles, spoken presentations, and all other expression and utterances are available for scrutiny and potential criticism, so all of it needs to be professional and even conservative. An example of this caution would be to state on your website your areas of expertise and the services you perform for attorneys and the Court but not to state that you can help one side win or make other promises that bring your objectivity into question.
I hope this is helpful to you.
Read more: http://www.expertcommunications.com/