In a recent high-profile case, the role of the Communications Expert Witness was central to the Federal Trade Commission’s (FTC) litigation against Amazon regarding the alleged deceptive design of the Amazon Prime cancellation process. The case, brought in the United States District Court for the Western District of Washington, scrutinized the admissibility and reliability of expert testimony concerning Amazon’s communications and user interface practices. The court’s decision on the motion to exclude expert testimony provides a compelling example of the evolving standards for expert witnesses in complex digital communications disputes.
Background and Parties
The FTC initiated suit against Amazon, alleging that the company’s Prime enrollment and cancellation flows were intentionally designed to mislead consumers and impede cancellation, in violation of Section 5 of the FTC Act. The FTC’s case relied heavily on testimony from former Amazon employees and experts with specialized knowledge of digital communications, user experience, and interface design. Amazon moved to exclude certain witnesses, arguing they were not qualified as experts and that their testimony lacked the reliability required under Federal Rule of Evidence 702.


