Ray Everett-Church has been appointed Director of Privacy and Industry Relations at Responsys, a leading global provider of on-demand email and marketing automation solutions. Mr. Everett-Church, an internationally recognized author and expert witness on privacy and technology policy issues, has spent nine years at the forefront of industry efforts to increase trust and relevance in email and interactive marketing. The computer security expert is co-author of “Internet Privacy for Dummies” and “Fighting Spam for Dummies.” He serves as an expert witness on privacy and security matters and is a frequent commentator on privacy and technology policy issues.
Dan Springer, Chief Executive Officer of Responsys, has this to say on computer security: “The adoption and use of new trust and privacy enhancing technologies is one of the biggest issues facing the marketing industry today.”