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Articles Posted in Trial Strategy

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Corporate Strategy Expert Witness On Marketing Research

In Using Marketing, Business & Competitive Research to Win Cases, business and corporate strategy expert witness Don E. Smith, President, American Consulting Group, Inc., writes that marketing research is a powerful tool that helps lawyers win cases. Many market research expert witnesses have an undergraduate degree in their specialty (engineering,…

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Medical Expert Witnesses On Persuasive Expert Testimony

In Persuasive Expert Testimony, medical expert witnesses at American Medical Forensic Specialists write: The March 2014 issue of Plaintiff Magazine discussed the secret in turning a jury of common people into smart alecs on complex medical or science concepts. The key to capturing the attention of lay people on specialized…

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