Marketing strategy expert witnesses may write reports and opine on branding, market studies, market analysis, and related topics. Here, WOMMA, the Word of Mouth Marketing Association describes common types of word of mouth marketing. This is not a complete list — we’re publishing it as a means to begin a…
Mass media expert witnesses may opine on mass media, music, television, and social media. In No “R” in Social Media, Tom Morse, Media Communications Association Central Carolina Chapter President writes: Many organizations use applications such as Google Analytics or SAS® Customer Intelligence to monitor web traffic and gain valuable business…
In Construction Hazards – Early Identification and Risk Control, electrical expert witness Gregory W. Miller, P.E., B.S.E.E, writes: 1. Identifying the Hazards – This is the first step. It includes walking the project site and meeting with the project and design engineers to get a handle on the scope and…
In Standard for Technical Rescue, rescue expert witness Gerald M. Dworkin, Lifesaving Resources Inc., writes: If lifeguards are trained in CPR and AED for the Professional Rescuer, then it would be negligent not to provide them with the equipment used within those training programs, namely AEDs and Bag-Valve-Mask Resuscitators, among…
In The I.S.O. Pollution Exclusion: How Far Does It Go?, insurance expert witness Dale C. Crawford writes: Anyone involved in insurance dispute resolution will sooner or later come across an issue involving pollution exclusions. Most carriers-even those operating on a non-admitted basis-use the Insurance Services Office standard form. Typically, the…
Media expert witnesses may opine on mass media, music, television, and social media. In No “R” in Social Media Tom Morse, Media Communications Association Central Carolina Chapter President writes: Even without use of spell checker, I know there isn’t an “R” in social media. But, communications professionals need to understand…
Marketing expert witnesses may write reports and opine on branding, market studies, market analysis, and related topics. The American Marketing Association Board of Directors defines marketing as the “activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society…
In What the Defendant Can Do Wrong, security management and risk management expert witness Ira Somerson, BCFE, CPP, CSC, describes: Examples of “Qualitative” Risk Assessment: ■ Facility’s perimeter and community surveys. ■ Police Department and other community interviews. ■ Employee and contractor interviews. ■ Process and operational surveillance and studies.…
Insurance claims expert witnesses may opine on insurance policy interpretation, insurance fraud, and related topics. In 8 Great Ways to Get Busted for Auto Insurance Fraud, Insurance.com writes: 6. Include previous damage to your car in your loss report. How could an investigator know when the damage happened? You’ve wanted…
In Standard for Technical Rescue, rescue expert witness Gerald M. Dworkin, Lifesaving Resources Inc., writes: The National Fire Protection Association (NFPA) establishes standards for the Fire and Rescue industry. In February 2004, they published NFPA 1670: Standard on Operations and Training for Technical Search and Rescue Incidents. The purpose of…