In Security Solutions for Strip Shopping Centers, author and security expert witness Karim H. Vellani discusses risks and solutions for strip shopping center security: Using Police Data Given that we now know that crime analysis uses actual crime data, we should define, step by step, the methodology that is proven,…
Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: Measurement Issues The challenge to both marketers and marketing researchers is determining how we measure and manage the intrinsic value of a brand (its equity) and how do…
In Security Solutions for Strip Shopping Centers, author and security expert witness Karim H. Vellani discusses risks and solutions for strip shopping center security: Having outlined some of the concerns at strip centers, it should be noted that the focal point of this article is how to determine the true…
Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: We believe the total value of a brand in a particular product/service category is composed of three parts. One part is due to the physical and readily identifiable…
In Security Solutions for Strip Shopping Centers, author and security expert witness Karim H. Vellani discusses risks and solutions for strip shopping center security: Strip shopping centers face unique threats not common to other properties. Often considered a safe haven by customers, strip centers contain various types of businesses and…
Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: A brand’s equity therefore becomes part of the tradeoff exercise a consumer considers as they first select their consideration set, then decide which product to purchase. That is,…
Property management expert witness Ann E. Reisch, CPM, CCIM, RPA is Principal of Reisch Consulting Group, Inc. in Central Florida. Also a member of the Industry Standards Advisory Board for the Institute of Real Estate Management, here she writes on resident screening during the leasing process. Nothing is more devastating…
Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: The measurement and management of brand equity has become a major issue for marketers and marketing researchers over the last several years. The concept of brand equity goes…
the Ninth Circuit Court of Appeals in San Francisco is deciding whether millions of women who work at Wal-Mart or are former employees can join a class action sex-discrimination lawsuit against the chain. Plaintiff’s attorney Brad Seligman says that discrimination was “a system-wide process” at Wal-Mart’s 3,400 stores and that…
The Coalition for Affordable Health Care was in Pittsfield, MA, Friday to talk to the public and business owners about their coverage. Health New England President & CEO Peter Straley told them that a lot needs to change and the best way to get coverage costs under control is to…