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Articles Posted in Expert Witness Marketing

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Insurance Expert Witness On Expert Assignments Part 5

In When the Phone Rings … Twelve Questions for Prospective Expert Witness Assignments, insurance expert witness Kevin M. Quinley, CPCU, ARM, AIC, writes: Consultants and expert witnesses are more used to answering questions than asking them. When the phone rings, there may be an attorney or prospective client on the…

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Insurance Expert Witness On Expert Assignments Part 4

In When the Phone Rings … Twelve Questions for Prospective Expert Witness Assignments, insurance expert witness Kevin M. Quinley, CPCU, ARM, AIC writes: Consultants and expert witnesses are more used to answering questions than asking them. When the phone rings, there may be an attorney or prospective client on the…

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Insurance Claims Expert Witness On Assignments Part 3

In When the Phone Rings … Twelve Questions for Prospective Expert Witness Assignments, insurance claims expert witness Kevin M. Quinley, CPCU, ARM, AIC writes: Consultants and expert witnesses are more used to answering questions than asking them. When the phone rings, there may be an attorney or prospective client on…

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Insurance Claims Expert Witness On Assignments Part 2

In When the Phone Rings … Twelve Questions for Prospective Expert Witness Assignments, insurance claims expert witness Kevin M. Quinley, CPCU, ARM, AIC writes: Consultants and expert witnesses are more used to answering questions than asking them. When the phone rings, there may be an attorney or prospective client on…

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Insurance Claims Expert Witness On Assignments Part 1

In When the Phone Rings … Twelve Questions for Prospective Expert Witness Assignments, insurance claims expert witness Kevin M. Quinley, CPCU, ARM, AIC writes: Consultants and expert witnesses are more used to answering questions than asking them. When the phone rings, there may be an attorney or prospective client on…

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Zoning & Land Use Expert Witness On Successfully Locating A Retail Store Part 4

In Successfully Locating A Business, zoning and land use expert witness John J. Wallace writes on a retailer’s biggest challenge: Spend time in the center, to take note of who is there during the day, in the evening and on the weekends. Pay attention to the clothes shoppers wear and…

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Trademark Expert Witness On Branding Part 2

Trademark expert witness William D. Neal is Senior Executive Officer at SDR Consulting and in Modeling Brand Equity, he writes on branding: Consumers may also see a particular brand name as a contract. A brand’s name may reduce consumers’ sense of uncertainty, allowing them to purchase uncertainty reduction, or trust,…

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Insurance Expert Witness Defines Risk Management Terms Part 2

Insurance expert witness Jim Leatzow has been educating and insuring professionals about the risks to their businesses for twenty years. At Leatzow.com, he offers a glossary of jargon associated with risk management. Two of the terms defined are: Claims-Made Insurance A policy written to cover claims “made” or brought during…

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Wrongful Termination Expert Witness On “The Attitude Alarm Clock”

In The Attitude “Alarm Clock” wrongful termination expert witness Charles Conine writes on hiring and motivating employees. It’s all about mental attitude… When hiring, promoting, training and yes, even disciplining, watch the candidate or employee’s attitude. Some, as we all know, are timid about showing they care; with encouragement, however,…

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Marketing Expert Witness On Marketing Strategy

In How to Create a Marketing Strategy, marketing expert witness Steven Londre gives sound advice: In creating a marketing strategy, divide markets into meaningful customer groups (market segmentation), choose which customer groups to serve (target marketing), and create marketing offers that best serve targeted customers (positioning)… Here’s a recommendation: Make…

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