There is a wide array of publications that might publish your expert witness article. Nationally, some examples include “Trial Magazine,” “The National Law Journal,” “The ABA Journal,” and “Lawyer’s Weekly.” On the state level, there are legal magazines such as “Nevada Lawyer,” “Minnesota Lawyer,” and “New York Law Journal.” In…
Another approach is to write your article on how to cross examine the opposing expert in your field. Many such articles are published in legal magazines. In this type of article, you could give advice on the following questions: • What questions should be asked that will open doors to…
Writing an article is one of the best educational marketing tools available to you as an expert witness. In deciding what topic about which to write, answer questions such as these in your article: • What are the key issues in your field, and how should an expert be able…
If you are an expert witness writing an article, it is imperative that you give the attorney something of substance. As you write your article, continually ask, “Would this information be helpful to an attorney who had a case in this area?” If you are not sure, ask an attorney…
As an expert witness, one of the best ways to get known to a large number of attorneys is to demonstrate your expertise through a well written article. This type of “educational marketing” is also one of the most cost efficient marketing avenues. Why Writing Articles is Important Attorneys are…
Expert witness marketing is a conservative investment. It is not an instant gratifier. As marketing expert Jay Levinson states, “Don’t expect marketing to suddenly double your sales. Although this has happened, it is unusual. Recognizing this, you’ll feel good about making a conservative investment in marketing the next year, and…
When one looks at the characteristics of attorneys, it becomes obvious that they do not spend a great deal of time finding the “best” expert witness: 1. Attorneys are middle persons who are controlled by the client. They will advocate the expert witness to the client, who ultimately pays for…
A number of expert witnesses do not market because they believe that attorneys market their qualifications for them to the legal community by word of mouth. With everything an attorney does all day in dealing with the tremendous expectations from clients and the stress of billable hours, do you really…
Some expert witnesses believe that their professionalism is affected if they make it known that they are available to be retained as an expert witness. For example, many fear embarrassment or a loss of credibility when it is revealed on cross-examination that they market their services. In reality, the judge…
This first myth is only true if you, as an expert witness, do not want to get retained. Out of sight is out of mind and, for the expert witness, out of work. Being an expert witness necessarily means that you market yourself. When the attorney hires an expert, he…