In Persuasive Expert Testimony, medical expert witnesses at American Medical Forensic Specialists write:
The March 2014 issue of Plaintiff Magazine discussed the secret in turning a jury of common people into smart alecs on complex medical or science concepts.
The key to capturing the attention of lay people on specialized or unfamiliar subjects is in the direct examination of experts. During direct examination, begin by establishing the credibility of an expert. To do so, meet the requirements of the Evidence Code in the state or federal jurisdiction. In California, for example, the Evidence Code requires an expert to be with “special knowledge, skill, experience, training and education” to render an opinion if the subject matter is “sufficiently beyond common experience that the opinion of an expert would assist the trier of fact.”