In What the Defendant Can Do Wrong, security management and risk management expert witness Ira Somerson, BCFE, CPP, CSC, writes on discovery and investigation of a Security Program:

Discovery and investigation of a premises security matters should seek to identify:

■ Did Defendant routinely conduct qualitative and quantitative risk assessments?

In Medical Office Building Appraisal, leasing expert witness Orell Anderson, MAI, of Bell, Anderson & Sanders LLC, writes:

Even when equipped with a complete understanding of how to appraise a standard office building, to appraise a medical office building an appraiser must thoroughly understand the many characteristics that make us appraisal unique. Not only do the physical, financial, and external influences of medical office buildings (MOB•) differ significantly from standard office buildings, but the recent proposed changes in the medical and political arenas add to the complexity of these appraisal assignments. All of these factors combined male appraising medical office buildings a specialty within the appraisal profession.

In What is Traffic Accident Reconstruction And Cause Analysis?, accident reconstruction expert witness Patrick Scott Moore writes:

Traffic accident reconstruction is the science of recreating the dynamics of a collision in an attempt to determine the causes. A complete reconstruction requires a complete investigation and analysis of all relevant evidence, statements of the parties and witnesses, and documentation of the collision.

Often, the reconstruction specialist will review and analyze photos and/or videos of the collision scene, police traffic accident reports, statements by the parties/witnessess, reports by claims adjusters, vehicle damage reports by auto body shops, medical reports describing injuries, and any other relevant information regarding the collision.

Nuclear energy analyst Robert Alvarez of the Institute for Policy Studies says there are many things we do not know about the Fukushima Prefecture nuclear plant failure, including whether the containment structure is fully intact.

The information that has been made public, particularly by the Japanese nuclear safety authorities, certainly indicate that radioactive elements from the fuel itself have escaped and entered the environment. And even if the reactor maintains its integrity, there’s a possibility that things like open relief valves on the top of the reactor and things like that may still release large amounts of radioactivity.

Robert Alvarez, an Institute for Policy Studies senior scholar, served as senior policy adviser to the Energy Department’s secretary and deputy assistant secretary for national security and the environment from 1993 to 1999.

Media expert witnesses may opine on mass media, music, television, and social media. In No “R” in Social Media Tom Morse, Media Communications Association Central Carolina Chapter President writes:

Things can get murky when it comes to “soft metrics,” such as measuring views on YouTube, comments on blogs, brand mentions, or tweets. Activity that happens beyond an organization’s website is more difficult to quantify. An agreement on how these will be evaluated is important. Construct strategies that help drive traffic into an environment where you have more sophisticated capabilities to engage and convert online actions into sales. For example, a video posted to YouTube can include a unique URL providing content that supplements the video. Hits to the web page can the tracked and offers for items such as white papers can be converted to sales leads.

Read more: http://www.mca-i.org/

Insurance claims expert witnesses may opine on insurance policy interpretation, insurance fraud, and related topics. In 8 Great Ways to Get Busted for Auto Insurance Fraud, Insurance.com writes:

8. Buy insurance for a loss you already had.

This is one of the all-time classics. You’ve been meaning to get comprehensive coverage for awhile now, but never got around to it. Unfortunately, a tree branch just fell on your car, breaking the windshield and severely denting the hood. So, you call your auto insurance company and add comprehensive coverage, then file a claim a few days later. The problem? During the investigation, the SIU finds out you started calling body shops to get estimates before you had comprehensive coverage. Not a good situation for you.

Marketing strategy expert witnesses may write reports and opine on branding, market studies, market analysis, and related topics. Here, WOMMA, the Word of Mouth Marketing Association describes common types of word of mouth marketing.

This is not a complete list — we’re publishing it as a means to begin a dialog toward standardization, and we welcome your comments. (Not everyone agrees that each of these should be part of word of mouth marketing, and many marketers use different terms to describe them.)

Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand.

Guardian.co.uk reports that Japan’s fears of nuclear mayhem recede as the nuclear reactor at Fukushima Daiichi starts to cool.

For a few unnerving hours, Japan faced a bleak and unsettling prospect. The devastation wreaked by Friday’s earthquake and tsunami seemed set to be followed by a nuclear meltdown that could have spread radioactive waste over large parts of the country. Fears of a nuclear fallout were raised when a massive explosion rocked the Fukushima Daiichi atomic power plant following damage to one of its reactors in Friday’s earthquake.

“To reduce the pressure, you would have to release some steam into the atmosphere from the system,” said physics expert Professpr Patrick H. Regan, professor of nuclear physics at Surrey University. “In that steam, there will be small but measurable amounts of radioactive nitrogen 16 [produced when neutrons hit water]. This remains radioactive for only about five seconds, after which it decays to natural oxygen.”

Mass media expert witnesses may opine on mass media, music, television, and social media. In No “R” in Social Media, Tom Morse, Media Communications Association Central Carolina Chapter President writes:

Many organizations use applications such as Google Analytics or SAS® Customer Intelligence to monitor web traffic and gain valuable business insights. For organizations without such capabilities, there are still many ways to track and measure the business value of social media. Regardless of the channel, a strong call to action can drive traffic back to where engagement can be turned into leads and sales. In some cases it might be a unique 800 number, hotlink, promotional code, or email address that delivers prospects to where tracking and conversions can be done – a call center or company website. These simple techniques, some would call them old school, have long proven effective. Regardless of whether the engagement begins on a syndicated blog, Facebook, or Twitter, prospects can be engaged in a way that can provide meaningful information.

Read more: http://www.mca-i.org/

In Construction Hazards – Early Identification and Risk Control, electrical expert witness Gregory W. Miller, P.E., B.S.E.E, writes:

1. Identifying the Hazards – This is the first step. It includes walking the project site and meeting with the project and design engineers to get a handle on the scope and activities associated with the project. A well-developed HIP will provide the safety professional with the ability to target his questions and focus his initial investigation into the high-rate hazards. Typical questions covered by the HIP include:

What existing hazards exist at or near the site? Power lines? Pipelines? Nearby population & traffic?