Articles Posted in General Announcements

Jim Robinson, attorney and President of JurisPro, Inc. has co-authored the new ABA book Litigators on Experts: Strategies for Managing Expert Witnesses from Retention through Trial. This book represents the collected wisdom of experienced litigators who provide a step-by-step guide to researching, retaining, and working with an expert witness. The book examines issues such as credibility and dependability of an expert, as well as expertise, respect within the relevant field, and appropriate degrees and certifications appropriate for an expert.

For more information, see ABA Bestsellers.

The Virtual Chase, an online legal research website founded by law librarian Genie Tyburski, is now powered by Justia. The re-launched Virtual Chase features a new design, as well as additional online legal research and community resources for law librarians and other legal professionals. Legal resources on The Virtual Chase are now organized in four broad categories: Community, Legal Research, Law Libraries and Other Resources.

The Legal Research section provides federal and state law and government guides, links to general legal resources such as portals and search engines, and legal practice areas research guides. This section also includes resources on finding a lawyer, electronic discovery, and locating expert witnesses. Those interested in business research will find resource links to business news, company information and public company filings. Users may also browse through the extensive resources and public records available online to researchers.

The Virtual Chase also provides guidance to researchers on how to evaluate online sources through a series of articles and checklists on information quality.

Marketing strategy expert witnesses may opine on market analysis, market barriers, market research, and market share. Here, marketing strategy experts at the American Marketing Association (AMA) and ReadyTalk offer Web Event Best Practices: Promotion:

Best Practice #3: Create a Compelling Title and Abstract

Take the time to craft an event title and abstract that will spark interest among the target audience. Use a “hook” such as a catchy event title if appropriate for your target audience. Keep the event abstract brief, punchy, and easy to read. Use bullet points where possible. Highlight the expertise of your speaker(s). Clearly communicate who the event is targeted at, what they will learn if they attend, and why they can’t afford to miss the event. As a rule of thumb, target no more than 15 words for the title and 150-200 words for the abstract.

Marketing strategy expert witnesses may opine on market analysis, market barriers, market research, and market share. Here, marketing strategy experts at the American Marketing Association (AMA) and ReadyTalk offer Web Event Best Practices:

Best Practice #2: Define the Audience & Deliver Value, Not a Sales Pitch

Clearly articulate the target audience for the web event and don’t try to reach too broad of an audience with a single event. What is their job function? What is their geographic location? What are their key pain points and business problems? Then, design the event from the ground up to meet the needs of this target audience.

Marketing strategy expert witnesses may opine on market analysis, market barriers, market research, and market share. Here, marketing strategy experts at the American Marketing Association (AMA) and ReadyTalk offer Web Event Best Practices:

Best Practice #1: Plan Like You Would for an In-Person Event

Don’t skimp on planning for your web event – treat it with the same level of care as you would an in-person event. Ensuring a well-attended, seamless, and high-quality web event requires advance preparation that begins at least 6 to 8 weeks before the live event. Items to address during planning include target audience, topic and content, date and time, event format, speakers, promotional activities, and follow-up strategy.

Marketing strategy expert witnesses may opine on market analysis, market barriers, market research, and market share. Here, marketing strategy experts at the American Marketing Association (AMA) and ReadyTalk offer Web Event Best Practices:

A successful web event can help strengthen a company’s brand awareness, increase exposure in the market, and generate qualified sales leads. If done right, it can elevate an organization’s credibility and reinforce its position as an industry thought leader. However, running a high-profile web event can be intimidating and challenging.

The American Marketing Association (AMA) and ReadyTalk have produced hundreds of effective web events and have learned that the best results are achieved through advanced planning and treating web events with the same care traditionally reserved for in-person events.

The Technology & Maintenance Council (TMC) of the American Trucking Associations will hold its 2010 Fall Meeting and TMCSuperTech2010 National Technician Skills Competition Sept. 20 to 23 at the Raleigh Convention Center in Raleigh, N.C. The meeting theme, Quality Control in Maintenance Operations, will be carried out through technical sessions covering management, training, product selection, regulations and the environment.

TMC, a technical council of American Trucking Associations, is North America’s premier technical society for truck equipment technology and maintenance professionals. TMC features a diverse membership of equipment managers, service-dealers, owner-operators, industry suppliers and manufacturers, educators, academia and others that support the trucking industry. Trucking industry expert witnesses may be found here: experts.

For more, see ATA.com.

In 5 Things You Have To Do Before You Start Any Negotiation, sales expert Dr. Jim Anderson writes:

To help get you properly prepared for your next sales negotiation, I’ve got some suggestions. Here are five steps that you need to take before you sit down at the negotiating table:

# Deal With “No”: Arguably the word “no” is one of the most powerful words in the English language and it can stop any sales negotiator in his / her tracks if you aren’t prepared for it. Before the negotiation starts you need to assume that the other side is going to say “no” to every proposal that you make. Knowing this, you need to decide in advance how you are going to react when they say it.

On July 5, 2010, financial planning experts at Equestrian Professional will begin a three-part seminar series on financial planning for horse professionals. This series will focus on what horse professionals can do to create a secure financial outlook for their businesses and their own financial future.

The first seminar we will address financial recovery and stability. The speaker will be successful farm manager, Pam Saul of Breslin & Young financial planners. The second seminar in the series will focus on asset and earnings protection. The speaker will be equine insurance expert, Reed Schroeder, who will cover insurance options for horse professionals. The third and final seminar in the series will focus on building for the future – financial planning and prosperity. The speaker will be investment manger, Marc Reisman, who will discuss retirement planning and investment options for horse professionals.

If you are in the horse business, you can’t afford to miss this seminar series. Equestrian Professional’s seminars can be attended online via webcast or via your phone. The lecture portion is free to all horse professionals but you must register to attend.*

On July 5, 2010, financial planning experts at Equestrian Professional will begin a three-part seminar series on financial planning for horse professionals. This series will focus on what horse professionals can do to create a secure financial outlook for their businesses and their own financial future.

The Reactions

Many horse business owners have dipped into their retirements and savings (or maxed out their credit) in order to weather the recession. Others have made significant (and successful) changes to their businesses, but are finding that they must now adjust their business model in order to make these changes more profitable. Still others are in a state of uncertainty – the recession may have presented them with an opportunity- for example, to purchase discounted real estate or invest in a special horse. However, they find themselves reluctant to make a commitment in the current economic climate.