Articles Posted in Expert Witness Marketing

In Publicity and Credibility Through Writing, marketing strategy expert Rosalie Hamilton writes:

When your expertise is publicized in articles and books, it does not look like advertising, it does not feel like advertising, but, delightfully, it works like advertising. Publicity is, in fact, the best promotional avenue after networking. Even better – it is usually free.

Appearing in publications as a writer confers credibility and authority upon the author. Your profession may even demand that you have peer-reviewed, published works. One tangible benefit from writing is that attorneys search the Internet for publications related to the subjects of their cases in order to find related, qualified expert witnesses. Being a published author can create additional publicity in the form of media interviews, book signings, and book reviews. While writing requires a tremendous effort, the benefits of being published definitely make the effort worthwhile.

In My Favorite Top 10 Strategies and Tactics Used by Expert Witnesses in Deposition and Trial Testimony, computers expert witness Judd Robbins writes:

Expert Witness Tactic #7: Whenever you attempt to answer a list-related question, end your answer with: “that’s all I can recall at this moment.” This permits you to bring up additional list items later.

Expert Witness Tactic #8: Answer questions as simply as possible. Yes or No is excellent, whenever possible. Stop as soon as you answer the question that was asked. Then just wait for the next question.

In My Favorite Top 10 Strategies and Tactics Used by Expert Witnesses in Deposition and Trial Testimony, computers expert witness Judd Robbins writes:

Expert Witness Tactic #4: If you are the expert for the plaintiff, consider all the possibilities. Prepare to explain why you may have chosen one or only a subset of the possibilities as the basis for your opinion.

Expert Witness Tactic #5: Listen. Listen. Listen … to exactly what an attorney asks you. If you do not hear the question fully, or if you do not understand the question completely, how can you possibly answer it effectively and correctly?

In My Favorite Top 10 Strategies and Tactics Used by Expert Witnesses in Deposition and Trial Testimony, intellectual property expert witness Judd Robbins writes:

Expert Witness Tactic #1: Understanding the Daubert Supreme Court case and the implications on your performance as an expert will increase the likelihood that attorneys will hire you and that your eventual opinions and testimony will be legally acceptable.

Expert Witness Tactic #2: You can contribute to each case by providing your attorney with analyses of the facts, regardless of whether your findings seem helpful or not to the side that hired you.

Marketing expert Rosalie Hamilton offers this article on her website: Keeping Your Small Business Going After Surgery, by Dr. Jean Murray.

I wanted to tell you about my experience and give you some suggestions for getting through with your health and your business intact.

3. Get help. I turned over all my bookkeeping to my brother-in-law, who works cheap and who is a QuickBooks wizard. And I loaded my VA up with tasks. Of course, you may not have a VA or a brother-in-law, but you’d be surprised how friends and family will pitch in if you ask.

Marketing expert Rosalie Hamilton offers this article on her website: Keeping Your Small Business Going After Surgery, by Dr. Jean Murray.

I wanted to tell you about my experience and give you some suggestions for getting through with your health and your business intact.

1. Plan and work ahead. This sounds obvious, but it takes some doing. For my freelance writing, I write content that includes a blog and articles every week. I worked hard before surgery to get ahead at least 5 days, so I didn’t have to worry about writing from my hospital bed. With other writing jobs, I anticipated what had to be done and did as much as I could beforehand. Sure, it made double work in some cases, but it helped a lot not to have to worry about things not getting done.

Marketing expert Rosalie Hamilton has this to say on expert witness retainers:

You should NOT empty your waiting room, re-arrange appointments, etc., to schedule deposition or courtroom time UNTIL you receive a check for the full, estimated time. Then, if they postpone or cancel, you can refund money on a sliding scale (see Fee Schedule and related info in The Expert Witnessing Marketing Book) based on how easy/difficult it is and based on the date of postponement/cancellation, how easy is it is for you to restore your local work schedule.

I hear this over and over, and experts should not experience loss of income due to dates being moved by the courts and the attorneys.

In Are You Ready to Be An Expert Witness? computer expert witness Judd Robbins writes: “The fact is, judges and juries aren’t fond of ‘professional’ expert witnesses, who go from trial to trial as their primary means of support. But they do like working professionals who have an expertise in their fields, who maintain their day jobs, but who also know and understand the legal process.”

Robbins advises professionals who want to get into the expert witness field that they need to become familiar with the three primary ways expert witnesses work with attorneys:

(3 of 3) Opinions — In some cases, you will then use the information from the assessment stage to form an opinion, and then you will be called upon to deliver that opinion in court on the witness stand or in a recorded deposition. In many more instances, however, your work will take place entirely behind the scenes as an expert who never testifies.

In When the Phone Rings … Twelve Questions for Prospective Expert Witness Assignments, risk management expert witness Kevin M. Quinley, CPCU, ARM, AIC, writes:

(10) How voluminous are the materials that need to be reviewed? It may matter to you whether the answer is 200 pages or six bankers’ boxes. Again, consider the deadline for submitting expert reports in conjunction with the estimated amount of material to be reviewed. The relationship between these two may impact your interest and ability to take the case, especially if you are stretched thin juggling other commitments. Extensive document review under a tight time frame may impact your willingness to take the case, your ability to devote the needed time to it, and the pricing level you quote for the engagement.

Kevin M. Quinley is a leading authority on insurance issues, including risk management, claims, bad faith, coverages and litigation management. He is the author of more than 600 articles and 10 books. You can reach him through http://www.insuranceexpertnetwork.com/.

In Are You Ready to Be An Expert Witness? intellectual property expert witness Judd Robbins writes: “The fact is, judges and juries aren’t fond of ‘professional’ expert witnesses, who go from trial to trial as their primary means of support. But they do like working professionals who have an expertise in their fields, who maintain their day jobs, but who also know and understand the legal process.”

Robbins advises professionals who want to get into the expert witness field that they need to become familiar with the three primary ways expert witnesses work with attorneys:

(2 of 3) Assessment — Attorneys will sometimes hire you to assess the technical merits of either or both side’s claims. Your job is to make an objective assessment about the potential strengths or weaknesses of those claims, giving your client the ability to use that information to either prove their case or disprove their opponent’s case.