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Expert Witness Blog

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Marketing Defense Expert Witnesses

Marketing defense expert witnesses may opine on competition and marketing strategy. The American Marketing Association Board of Directors defines marketing defense: The strategic moves that attempt to minimize or deter threatening actions by existing or potential competitors. Strategic moves can deter all or some of the prospective challengers by making…

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Marketing Research Expert Witnesses

Marketing research expert witnesses may opine on market studies and marketing research. The American Marketing Association Board of Directors offers the following definitions: Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at…

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Gynecological Care Expert Witness On Osteoporosis

The website of gynecological care expert witness Susan Trezona, CNM, offers this information regarding Boning Up On Osteoporosis: Among the health issues facing menopausal women is osteoporosis, or progressive thinning of the bones. More than 10 million Americans have osteoporosis. Half of the women over the age of 50 will…

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Translation Experts & Standards For Translations Part 1

Translation expert witnesses may opine on document translation and medical interpreting. Here, the American Translators Association explains that translation is not a commodity and offers standards for buying a non-commodity. Translation not a commodity. If it were, it would be enough to say: “You need a translation? Go out and…

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