In the landmark Arkansas Supreme Court case of Miller Brewing Company v. Ed Roleson, Jr., Inc., 2006, the role of the Franchising Expert Witness was central to the resolution of a high-stakes dispute between a major brewer and its franchisee. This case illustrates the critical importance of expert testimony in complex franchise litigation, particularly regarding damages and industry standards.
Background and Parties
The dispute arose when Miller Brewing Company, a national brewer, was accused by its franchisee, Ed Roleson, Jr., Inc., of refusing to deal with the franchise in a commercially reasonable manner and in good faith, as required by the Arkansas Franchise Practices Act. The franchisee alleged that Miller’s conduct resulted in significant financial harm, including lost profits from a failed acquisition of another distributorship.


